Look For Content Topic Ideas Everywhere

In your Content Bank, include key points, and any cool phrases you like. Each content topic will become the basis of a piece of content for you in the future. When you are ready to use that topic, dress it up with language that is uniquely yours and that resonates with your tribe. Fill it with how your solution solves your client’s pain points. You can use this content in a multitude of ways. You can use this content in a blog post, on a livestream, in an upload to your YouTube channel, on a podcast, or in an email to your own list! Can you see how easy it is to find hot topics in this way? Make it a practice to add to your Content Bank each day. Dedicate an email address for this purpose so that they are easy to find. Be on the lookout for feeling words and words that are used repeatedly. What you are listening for are snippets and phrases that your ideal clients typically use when they speak informally within groups of their peers. Now, it’s time to flesh these out in a way that tugs at their heartstrings so that they get emotionally connected to you. If you needed help with your area of expertise, where would you find it? Does the problem your clients face ever frustrate you? This strategy is like ‘mining for gold’. Try to develop the conversations by prodding them to go deeper.

Lift Me Up

When they reply to you, you can ask them questions that go deeper. And then what happened? What did that mean for you? What else happened as a result of that? Again, use the snippet and phrases found in the comments to add to your topic choices. Keep a list of 10 questions and track which groups you are asking which question. You don’t want to ask the same question in the same group time and time again! When you land on a great topic that gets a lot of engagement, then you know you have a winner! Add that topic to your content bank spreadsheet for future content development. Once you know that you can find content topic ideas anywhere, you will begin to see content topic ideas everywhere. For example, you can do a search on your topic in podcasts. When you find a successful podcaster that you resonate with, look at their interview topics. There are your topic ideas to add to your Content Bank! You can go to YouTube and put in your keywords and see what the most popular YouTube videos are. Whatever people are watching is what they are interested in. What about search engines? Google is amazing...but if you use different search engines, that will multiply your answers. Summits are an amazing resource.

Give Rest To The Problems Weighing You Down

Many summits will have 40 or more experts speaking on one topic. Each expert will speak on a different subtopic of interest. Do you see where I am going with this? These are all available opportunities for you that are really right in front of your nose. When you start looking at it this way, you will start to see these topics everywhere! Start with these ideas I gave you, but also commit to keeping your eyes open for other content ideas! And keep your Content Bank growing! You will need to interview your prospective ideal client to gather valuable information. Find people that are similar to the type of person who would be buying your program or service and ask them if you can interview them for about 15 minutes. Ask them to answer you without hesitation and to tell you whatever comes to mind. Tell your interviewee the problem you solve to define the context of your line of questioning. Then you can begin your questions. How else is this problem affecting your relationships and your life? You want to really poke them so that they are feeling emotional about this. Then flip the switch and ask them questions about what their best outcome would look like. How would your life change if this problem were solved? What else would change for you? What you are listening for is repetition. Identify the 6 or 7 phrases or snippets that make up their dreams and challenges and all the ways your solution impacts them.

These Are Special Times

This will help you identify the other problems you are solving for them. When we solve one problem, our solution impacts many other areas of their life. This is what you want to focus on in your interview. Each additional problem that you solve is another topic to add to your content bank! For example, I am a Content Creation Coach and I help mompreneurs create content. When a coach hires me, they can expect that they will learn how to develop tons of content ideas to fill their visibility calendar. However, I know that when I am able to simplify their business, and I take that headache off their plate, they are now happier in their business. So, an additional outcome could be that they have more energy to devote to their clients and their family. Knowing this, I can add content to my calendar highlighting how great it is to have extra energy to spend on yourself and your family. I also know that now that they no longer have to spend so much time on finding content, they can more easily focus on serving their clients and signing up new clients. This means that an additional outcome would be that they can look forward to making more money. With this information, I can create content around how much easier it is to grow your business when you have the time to devote to servicing your clients and new client acquisition. Can you see how you can find different topics that relate to your offer as you are gathering information from your interviewee? Survey Your List The interview process was a very valuable step in amassing content topics. Because your interviewees were asked open ended questions, the answers could really be anything. What you were looking for was the repetition. Now that you know the 6 or 7 phrases or snippets that make up their dreams and challenges and all the ways your solution impacts them, it’s time to create a very strategic survey.